Think of it as your professional passport, what exact details, updates, and highlights should you put on your online portfolio? Let’s find out!
A professional online presence is a must now more than ever. With the wave of online gigs and opportunities already on the rise, an online portfolio can serve as a key that unlocks businesses and gigs.
First off — you must be asking yourself about the essential things that need to be in your online portfolio. After all, this is what employers or potential partners will look at before they reach out. It’s definitely something that you should be thinking of. In fact, you plan out how your portfolio represents your achievements, your work, and what you can bring to the table. So, with that, let Ideaology help you navigate the critical things that are definitely needed on your online portfolio!
How to Build Your Online Portfolio?
There are a bunch of ways you can create your portfolio. Signing up on Active IDEA is one way you create and put your portfolio on a platform full of potential employers. You can be as artistic and as data-driven as you want to be but, make sure that everything falls under a certain structure. This way, potential employers and partners will have an easy time while they look at your portfolio!
A Strong Structure
Every successful portfolio has a very simple structure. Here are the four major elements you need:
- Achievements and past projects
- Professional Services you can offer
The most important part is this structure is focused on showing your work, achievements, and what you can offer almost immediately. This is effective and important to the readers since they don’t have to go through a tall wall of text before they can finally get to what they are after.
Keep your Introduction Short
It may sound straightforward but employers who are seriously looking for the best candidate will never look at your introduction especially if it’s a bit long. The perfect formula for an effective and direct-to-the-point introduction is to state your name, a photo, and a one-liner about what you do. The shorter the introduction, the faster they can get to what you really can do and offer.
The Turning Point — Your Past Projects
With a short introduction, readers can easily and quickly go straight to the meat of your portfolio, your past works. This is where you’ll spend most of your time when curating your portfolio. You see, if the works you highlight fails to grab the visitors’ attention, then no other part of your portfolio will.
A nail-biter, right? No worries, here are some steps to get this part right:
Show Your Best Work
No need to show all of your past works, just the significant, relevant, and up-to-date ones. Pick the best works that you are proud of. A portfolio isn’t about quantity but quality. Employers tend to look at it just to scan and hit something that is relevant to what they need. If they need to go through every single achievement that you had throughout your entire career, it will be a tedious read and they will eventually turn away.
Showcasing your best works won’t be enough. It is also important, if not more important, to provide the value you brought to each of these highlighted works. Talk about the goals that you surpassed and your contributions. This way, the reader will have an idea of how instrumental your help was on every project that you highlight.
Make your Availability Clear
This is where your portfolio needs clarity the most. Your services and availability for work should be stated in a clear fashion. Although, a simple “hire me” call to action won’t work. You need something that can seal the deal.
At this part, the readers are already interested in what you’ve done before. So, they are looking for how you did it and how efficient you can be. This part will serve as the final nudge that will convince them to look for your contact information.
Here’s what you can add to make this part pop:
List Key Achievements and Skills
But don’t just list any random stuff that you can think of. It must be related and relevant to the projects that you listed above. Clearly presenting how these skills are utilized for the projects’ success will help the readers sew together a conclusion and decision to hire you.
It will be even better if you can provide statements from your previous employers and partners that back up your highlighted skills. This way, readers will have an immediate second opinion when it comes to your claims. Don’t hesitate to ask for brief testimonials from your previous employers. Most of the time, they are willing to provide their feedback especially if you had a great experience together.
Be Clear With Your Intentions
After all that long process of listing your achievements, skills, and successful projects, you need to be clear if you are currently looking for work or even available for a quick chat. Employers will not read between the lines and ultimately decide if they want to reach out to you based on your availability. Once they are ready to break the threshold between interested and pursuing, that’s the time your contact details are in need.
Check Your Portfolio’s Accessibility
Make sure that the portfolio you’ll share is accessible on all devices. It is an absolute must that it can be accessed and will look just as good on iOS and Android devices as it does on desktop. Be sure that the design is not intimidating. Always go for a minimal approach to design, they never get old.
That concludes our short guide on what readers, potential employers, and future partners should see in your online portfolio. Though this guide may seem simple, you should spend a significant amount of time building, improving, and updating your portfolio. Remember, you can always update, edit, and make it better, but make sure that it is competitive and accessible to those who are looking for you online! If you have anything you want to add to the guide, be sure to leave a comment or reach us through our Facebook, Twitter, and LinkedIn pages.
Let’s start making IDEAS together.